Subscribe to your competition

Know what your competitors are doing inside your accounts with verified competitor activities available in Clay, Claude, your CRM, and Slack.

Request Access → See the docs
claude_code · deal_intelligence_mcp
▐▛███▜▌ Deal Intelligence ▝▜█████▛▘ /competitive_activity · /buyer_activity · /closed_lost_revival ~/gtm/competitive-monitor

Trusted by revenue teams at

Attention
Navattic
Momentum
Vendr
Gainsight
QA Wolf
The gap

Most competitor activity in your accounts happens in channels you don't have access to.

You can see almost everything your buyers do in public. You can't readily see what they do with the vendors competing against you.

What you can see
  • Website visits
  • Content downloads
  • Webinar attendance
  • Form fills and demo requests
  • LinkedIn posts and engagement
  • Job changes and funding rounds
  • Email opens, clicks, replies
  • Account owner meeting notes in your CRM
What you can't
A buyer at your account accepted a reachout from a seller at a competitor.
Three buyers at the same account accepted reachouts from competitors in the same week.
One buyer accepted reachouts from sellers at three competitors in five days.
The data

Verified competitor activity data without guesswork or noise.

Every activity is a real reachout acceptance, observed at one of your named accounts — a buyer accepted a reachout from a named executive at one of your competitors. Updated daily. Structured. 0.95+ confidence.

Named on both sides Every activity identifies the buyer (name, title, company) and the executive at your competitor (name, title, company).
Confidence ≥ 0.95 Identity, role, and company are confirmed against authoritative sources before the activity publishes.
Daily refresh Activities update each day, routed by territory, segment, owner, or any field in your CRM.
Scenarios Every activity is tagged by the deal scenario it sits in: new_business, open_opportunity, closed_lost_revival, churn_risk. 
// Sample activity payload from /competitive_activity
{
  "event_id": "evt_8H3K9PqR2nL",
  "event_type": "closed_lost_revival",
  "timestamp": "2026-05-18T14:22:08Z",
  "confidence": 0.99,
  "buyer": {
    "name": "Marc Eisenberg",
    "title": "Director, RevOps",
    "company": "Workday"
  },
  "competitor": {
    "company": "CaptivateIQ",
    "seller": {
      "name": "[redacted]",
      "title": "Account Executive"
    }
  },
  "account_context": {
    "stage": "closed_lost",
    "lost_date": "2025-09-04",
    "owner": "@sasha"
  },
  "routing": {
    "territory": "NAMER-ENT",
    "slack_channel": "#deal-revivals"
  }
}
/competitive_activity Verified reachout activities at every account in your book GET · STREAM
/closed_lost_revival Buyers re-engaging with competitors at closed-lost accounts GET · STREAM
/churn_risk Buyers at customer accounts engaging with competitors GET · STREAM
/account_activity All competitive activities at a single named account, last 90 days GET
/buyer_activity All competitive activities tied to a single named buyer GET

Agent docs →

Solutions

Source pipeline, revive closed-lost, and navigate open opportunities.

Knowing what your competitors are doing inside your accounts changes what you do next: surface new pipeline already in evaluation, reopen a stalled deal, reframe the talking points in your next meeting, and reach the champions and directors on the buying committee.

01 · Source quality pipeline

Find accounts evaluating competitor vendors.

Connection activities at accounts you haven't worked yet tell you the buying committee is in motion. Your agent can put the right account owner in front of the right buyer before the competitive evaluation is fully framed.

→ /competitive_activity · stream
02 · Revive closed-lost

Catch the moment lost accounts restart shopping.

When a buyer at a closed-lost account starts engaging a competitor again, the deal is re-opening. Save plays go out before the new vendor has run discovery.

→ /closed_lost_revival · stream
03 · Improve win rate

Know when open opportunities turn competitive.

Connection activities at active opportunities mean the buyer just opened a second evaluation. The account owner adapts the next call from "follow-up" to "competitive close" — same day.

→ /account_activity · query
04 · Protect forecasted revenue

Identify at risk deals & customer accounts

When committed deals and renewals start engaging competitors, your forecast accuracy is quietly slipping. Surface the risk early so your number reflects reality — and your team gets runway to run a save before the call.

→ /churn_risk · stream
Integrations

Available everywhere your workflows already live.

Activities flow into the surfaces your team is already operating in. No new dashboard. No new tool to learn. The same activity reaches Clay tables, Claude agents, your CRM, and Slack.

CRM Salesforce · HubSpot

Write competitive activity to Account, Contact, and Lead records as custom fields. Native integration. Trigger-ready for CRM workflows.

enrich · Account · custom_field
Slack Auto-routing

Route activities to channels by territory, segment, or account owner. Threaded by account so activity history stays with the activity.

slack · #competitive-events · routed
Claude Native MCP

MCP server that exposes /competitive_activity to your agent. Runs reasoning over activities and joins against CRM pipeline data.

mcp · deal_intelligence · stdio
Clay Templates

Add as a column in any Clay table. Enrich accounts with competitor activity history. Trigger workflows on new activities.

enrich · table · column
Webhooks

POST activities to any HTTPS endpoint. Includes retries, signatures, dead-letter queues, and replay support.

POST · your-endpoint.com/events
REST API

Query accounts, activities, and competitor activity. JSON over HTTP with OpenAPI 3.0 spec. API key authentication.

GET · api.dealintelligence.io ·
Security & Compliance

Ethically sourced. Privacy compliant. Zero retention.

Verified competitor acitivty data carries responsibility — so we hold the platform to enterprise security and privacy standards.

AICPA SOC 2 Type I SOC 2 Independently audited controls.
GDPR Compliant GDPR EU data rights, compliant.
CCPA Compliant CCPA California opt-out, honored.
Zero Data Retention Zero Data Retention CRM records are never stored, by design.
Visit our trust center →
Explore FAQs →
What do I do with the data?

Four plays cover most of it — though customers get creative beyond them:

Source quality pipeline. A buyer at an account you haven't worked yet connects with a competitor. The account owner opens it before the evaluation is fully framed.

Improve win rate. A buyer at an open opportunity connects with a competitor. The owner walks into the next call calibrated to that competitor, not running a generic follow-up.

Revive closed-lost. A buyer at a closed-lost account starts engaging a competitor again. Save plays go out before the new vendor has run discovery.

Protect renewal revenue. A buyer at a customer account engages a competitor. The CSM gets runway before the formal renewal cycle begins.

Every activity is tagged with the scenario it sits in — new_business, open_opportunity, closed_lost_revival, churn_risk — so your routing decides what your team does next.

How do you verify the activities?
Identity, role, and company on both sides are confirmed against authoritative sources before the activity publishes. If we can't verify the pair at 0.95 or higher confidence, the activity doesn't fire. Confidence and verification metadata travel with every activity.
How fresh is the data?
Refreshed daily. Activities update each day, delivered through whichever surface your team already uses — Clay, Claude, your CRM, Slack, or webhooks.
What scenarios do you cover?
Four. New business — accounts you haven't worked yet, buying committee in motion. Open opportunity — deals you're working that just turned competitive. Closed-lost revival — lost accounts re-entering the market. Churn risk — customer accounts engaging competitors before the renewal review. Every activity is tagged with the scenario it sits in.
What exactly is a Deal Intelligence activity?
A real reachout acceptance, observed at one of your named accounts — a buyer accepted a reachout from a named executive at one of your competitors. Structured, refreshed daily, shipped above 0.95 confidence. A single named data point — not a score, not an inference.
What conversion should I expect?
Across customers, about 5 percent of activities convert to influenced opportunities, but conversion depends on account owner response time, ICP fit, and how you route them. Volume depends on competitor activity at your account list. Activities are observed, not manufactured.
How does this work with our CRM?
Activities write directly to Account, Contact, and Lead records as custom fields. Your CRM keeps its source-of-truth role; the activities become part of the timeline and are trigger-ready for your workflows. Salesforce and HubSpot are supported natively; other CRMs via webhook to any HTTPS endpoint.
How does it connect to Clay and Claude?
Clay connects via HTTP table — new activities arrive as rows on your refresh cadence. Claude connects via the MCP server — one config block gives any Claude agent access to the full activity API.
What do I need to get started?
A CRM connection (Salesforce or HubSpot) and the competitors you want to monitor. We sync your accounts directly from your CRM, ship an API key, and calibrate routing. Setup takes about 15 minutes, then your 30-day pilot begins.
Is there a free trial?
Yes — a 30-day pilot against your account list, so you see real activities before any procurement conversation. Plans are sized to your account and competitor lists, with unlimited seats and no setup fees. See pricing.
How do you handle data privacy and compliance?
SOC 2 Type I, GDPR and CCPA compliant, with data encrypted in transit and at rest. We access CRM and pipeline records at the time of a request and never store them. Full detail on our trust center.
Deal Intelligence

Subscribe to your competition.

Know what your competitors are doing inside your accounts.

Request Access → See the docs