Your privacy rights in California
This page describes the rights available to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and how those rights may be exercised with Deal Intelligence.
This page is the California-specific complement to the Privacy Policy, which is the authoritative document. It addresses the rights and disclosures required by the CCPA and CPRA for California residents and explains how those rights may be exercised with Deal Intelligence.
Terms such as "personal information," "sell," "share," and "service provider" have the meanings given to them by the California Consumer Privacy Act of 2018 (Cal. Civ. Code § 1798.100 et seq.), as amended by the California Privacy Rights Act of 2020.
Deal Intelligence does not sell personal information and does not share personal information for cross-context behavioral advertising, as those terms are defined in the CCPA and CPRA, and has not done so in the preceding 12 months.
Who this applies to
The CCPA and CPRA apply to natural persons who are residents of the State of California. These protections apply whether an individual interacts with Deal Intelligence as:
- an employee of a Customer, using the Services in the course of work;
- a buyer at a company that a Customer has named as a target account, where an engagement with a competitor has produced an activity in the system; or
- a visitor to the website, or a contact who has reached out for sales, support, or to exercise their rights.
Categories of personal information we collect
In the preceding 12 months, Deal Intelligence has collected the following categories of personal information about California residents, as defined in Cal. Civ. Code § 1798.140:
| Category (§ 1798.140) | What it includes |
|---|---|
| (A) Identifiers | Name, business email address, employer, Social profile URL. |
| (B) Customer records information | Business contact information, account ownership records, billing records. |
| (F) Internet or other electronic activity | IP address, device identifiers, browser type, request and access logs, API usage patterns. |
| (I) Professional or employment-related | Job title, employer, seniority indicators, role function. |
| (K) Inferences | Inferences regarding category engagement, competitor evaluation patterns, and buyer behavior in professional contexts. |
Deal Intelligence does not collect the categories defined in § 1798.140 at paragraphs (C) characteristics of protected classifications, (D) commercial information about personal purchases, (E) biometric information, (G) precise geolocation, (H) sensory data, or (J) education records.
How we use it
Deal Intelligence uses these categories of personal information for the following business purposes, as defined in Cal. Civ. Code § 1798.140(e):
- detecting and delivering verified competitor activity at Customers' named accounts;
- operating and maintaining the Services, including authentication, billing, and customer support;
- cross-referencing Activity Data, at the time of a request, against Customer CRM pipeline information the Customer has authorized for access, which is not retained by Deal Intelligence;
- maintaining the security of the platform, detecting and preventing fraud, and complying with legal obligations;
- improving detection quality using aggregated and de-identified data; and
- sending marketing communications to individuals who have consented to receive them.
Disclosure of information
Personal information is disclosed only as described in this Section. In the preceding 12 months, Deal Intelligence has not sold personal information and has not shared personal information for cross-context behavioral advertising.
Service providers and contractors
Personal information is disclosed to a limited number of service providers that process it on Deal Intelligence's behalf and only for the business purposes directed:
- Amazon Web Services, Inc. — cloud hosting and storage.
- PropelAuth, Inc. — authentication and identity management.
Each service provider is bound by contractual terms that meet the requirements of the CCPA, including restrictions on further use of the data and the obligation to assist with consumer requests.
Customer-connected integrations
Where a Customer connects Salesforce, HubSpot, Slack, Clay, or an AI client such as Anthropic's Claude, data flows to or from those services at the Customer's direction. These flows are governed by the Customer's own agreements with those services rather than by Deal Intelligence.
Legal disclosures and successor entities
Personal information is disclosed where required by law, or in connection with a merger, acquisition, financing, or sale of all or substantially all assets, subject to prior notice to affected Customers.
How to submit a request
Submit the request
Send a request to privacy@dealintelligence.io, stating the right being exercised in the subject line (for example, "CCPA Right to Know" or "CCPA Right to Delete"). Include the email address associated with the data and any context that assists in locating it; for buyers who appear in Activity Data, a Social profile URL is the most efficient identifier.
Verification of identity
Deal Intelligence takes reasonable steps to verify that a request originates from the consumer. For most requests this is a confirmation from the email address on record. For requests involving Activity Data, additional information may be required to match the consumer to the relevant records. Information provided for verification is not used for any other purpose.
Confirmation of receipt
Deal Intelligence confirms receipt of a request within 10 business days, as required by the CCPA regulations.
Response
Deal Intelligence responds to a verified request within 45 calendar days of receipt. Where additional time is required, the period may be extended by a further 45 days, with written notice of the extension and the reason.
A consumer may make two Right to Know requests in a 12-month period (Cal. Civ. Code § 1798.130(b)). The Right to Delete, Right to Correct, Right to Opt Out, and Right to Limit Use of Sensitive PI are not subject to a frequency limit.
Authorized agents
A consumer may designate an authorized agent to submit a request on their behalf, as permitted by Cal. Civ. Code § 1798.135(c). The agent must:
- provide proof of the consumer's signed written permission to act on the consumer's behalf;
- provide proof of the agent's own identity; and
- provide information that allows verification of the underlying consumer's identity.
Where the agent has been granted power of attorney pursuant to Cal. Probate Code §§ 4000–4465, that documentation is accepted in lieu of the above. A request from an agent that does not include sufficient proof may be denied.
Sensitive personal information
The CPRA defines a subcategory of personal information as "sensitive," including government identifiers, financial account information, precise geolocation, racial or ethnic origin, religious beliefs, the contents of private communications, genetic data, biometric information used to identify a person, health information, and information concerning sexual orientation.
Deal Intelligence does not collect sensitive personal information about California residents in connection with the Services, beyond the information used for authentication and account security. Deal Intelligence does not use or disclose sensitive personal information for purposes that would give rise to the Right to Limit under Cal. Civ. Code § 1798.121.
Non-discrimination
Deal Intelligence does not discriminate against a consumer for exercising any CCPA right. A consumer will not be denied the Services, charged a different price, or provided a different level or quality of service for having exercised their rights.
California "Shine the Light"
California Civil Code § 1798.83 ("Shine the Light") permits California residents to request information about a business's disclosure of personal information to third parties for those third parties' direct marketing purposes. Deal Intelligence does not disclose personal information to third parties for their direct marketing purposes. A Shine the Light request may be made to privacy@dealintelligence.io.
Contact
Deal Intelligence LLC
California privacy inquiries: privacy@dealintelligence.io
Trust portal: trust.dealintelligence.io
Full policy: Privacy Policy
Last updated June 3, 2026.
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