For sales leaders & CROs

Get on the shortlist before it closes.

See when a named competitor starts working one of your accounts, down to the buyer. Reach them while the conversation is open, and defend the deals you’re already in.

You can see the deals you lose. Not the ones you were never in.

A competitor runs an evaluation at one of your accounts. You’re not in it, so nothing records it. No opportunity, no loss reason, no line in the forecast.

No deal to lose.

The buyer decides who gets evaluated. If you’re not on that list, there’s no opportunity to win.

Missing from win rate.

Win rate counts the deals you were in. The evaluations you missed never reach the report.

Found out after.

You hear about it when the account goes live with a competitor.

Know where your competitors are working, down to the buyers.

Get the buyer, the competitor and the date, verified on both sides. Outside your pipeline, that’s a shortlist to get on. Inside it, that’s a competitor to get ahead of.

  • Competitor evaluations. New pipeline from their prospects, with no open opportunity yet.
  • Competitor customers. New pipeline from their customers, taking new vendor conversations.
  • Deals at-risk. Open pipeline a competitor just entered, with the buyer in the committee named.
  • Closed-lost revivals. Lost pipeline, back in market, and the buyer already knows you.
See how it works
Competitor evaluationsthis week · example
WorkdayM. Eisenberg, Dir RevOpsTempoSep 28
Sallie MaeP. Chen, VP SalesHelixSep 26
Spring HealthR. Patel, Head of OpsSalientSep 25
HiltonJ. Okafor, Director ITTempoSep 23
In pipeline0 of 4none is an opportunity yet

Built for the numbers sales leaders own.

Meetings, opportunities and competitive wins. Each number links to the customer’s story.

Booked meeting rate

9.8% on competitive activity at Athenian, with a 4× lift in response rate

Activity to opportunity

4.7% of competitive activities became opportunities at Gainsight

Competitive win rate

26.7% on the opportunities Navattic worked from competitive activity
“We’re closing accounts we’d never have thought to chase. Same team, better list.”
Kateri MartinKateri MartinTeam Lead, Enterprise Sales · Navattic

In front of the rep who owns the account.

Put every activity where your team already works. No new dashboard to open.

  • Slack. A card per activity, owner tagged, with the account status and any open opportunity.
  • Salesforce and HubSpot. Fields on the Account, Contact and Lead records, ready for your views and reports.
  • Always-on, in Clay and your campaign tool. Every morning, new activity is added to the campaign you choose and routed to the owner, so the first touch goes out while the conversation is open.
  • Ask, in Claude. Reps ask which open deals have a competitor in them, and get named answers.
Read the Slack docs
#deals-at-riskSlack · example
BuyerS. ChenVP RevOps · Salesforce
CompetitorTempo
ActivityConfirmedcompetitor activity · Sep 22
Open deal$120KStage 4
Owner@K. Brookstagged
Delivers to Read the docs

Every plan includes every delivery surface and unlimited seats. Every rep sees the activity at their own accounts.

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Explore FAQs
We already log competitors in our CRM.
Keep the field. It records what a rep learns, usually after the fact. Deal Intelligence adds the competitor activity no rep has seen yet, with the buyer and the competitor named.
How is it different from intent data?
Intent estimates that an account might be researching a topic. Deal Intelligence names the buyer and the competitor they’re talking to, verified on both sides, so a rep knows who to call and why.
How do you verify an activity?
Identity, role, and company on both sides are confirmed against authoritative sources before an activity publishes. Every activity is verified and timestamped, with both the buyer and the competitor named.
Does it cover deals we’re already in?
Yes. Deals at-risk flags the open opportunities where a competitor reached someone in the deal, and Slack tags the account owner with the deal attached.
How does a rep act on it?
The owner gets the buyer, the competitor and any open opportunity. They reach that person with a reason, instead of working the whole account.
How much will we see?
One activity is one named buyer and one named competitor, verified. How many you see depends on how active your competitors are at your accounts. The 30-day pilot runs on your own account list, so you see your real volume before you commit.
Is the data ethically sourced and compliant?
Yes. Every activity is ethically sourced, and your CRM data is never stored. SOC 2, GDPR, and CCPA compliant, with data encrypted in transit and at rest.
How do we start?
A 30-day pilot on your own account list with an ROI guarantee: new pipeline, or a competitor found in one of your open deals. Name your competitors and connect your CRM.

Turn your competitors’ pipeline into yours.

Runs on your own account list. The guarantee: new pipeline, or a competitor found in one of your open deals.

Start a 30-day pilot with an ROI guarantee.