Navattic added $600K ARR across 80 competitive deals

Navattic's enterprise reps had no shortage of signals to work — pricing-page visits, scattered engagement, accounts that fit on paper. Most of it never correlated to a real buying decision. Reaching prospects was never the hard part for this team. Reaching the right ones, at the moment they were actually evaluating, was.

What they needed wasn't more volume. It was proof: a named buyer in active evaluation with a competitor, not a vague indication that an account might one day come into the market.

Deal Intelligence delivered exactly that — buyers who had accepted a reachout from a senior seller at a competing interactive demo platform, named on both sides and observed inside Navattic's own accounts. Each one handed a rep a concrete reason to reach out, at the point the buyer was already weighing the category.

"We're closing accounts we'd never have thought to chase. Same team, better list."

The team worked fewer, better accounts with no new headcount. When a rep worked one of these, 26.7% of those opportunities closed — well above what the old lists ever returned.

Over the measurement period, Navattic closed 80 deals traced to competitive activity and added $600K in new ARR. Less time on prospects who weren't buying, more on the conversations that closed.