What happens when the gap closes.
Most competitor activity in your accounts happens where you can't see it — a buyer and a competing seller, one connection at a time. Four teams started seeing it. The pipeline below is theirs, not ours.
Trusted by growth teams selling against named competitors
Source pipeline
$5.3M
Pipeline sourced from competitive activity
The SDR team worked accounts where a buyer was already in contact with a competitor — converting at 4.7% activity-to-opportunity.
Jim MurphyEVP, Global SalesSource pipeline
$600K
New ARR across 80 deals · 26.7% win rate
A queue cut down to buyers already talking to a competing seller — fewer leads, more of them real, no new headcount.
Kateri MartinTeam Lead, Enterprise SalesSource pipeline
25
Opportunities in one quarter · #1 in the stack
Already owned every intent source worth buying. Competitive activity outperformed all of them and turned ROI-positive in three months.
Ryan NeuFounder & CEOSource pipeline
9.8%
Booked meeting rate · 4× response lift
Reached engineering leaders the moment a competitor was already in their inbox — 95% of sourced accounts in active evaluation.
Marcelo NovaesCEO & FounderTurn your competitors’ pipeline into yours.
Runs on your own account list. The guarantee: new pipeline, or a competitor found in one of your open deals.
Start a 30-day pilot with an ROI guarantee.