Vendr sourced 25 opportunities in a single quarter

Vendr's team had every intent source money could buy — page-visit tracking, G2 activity, firmographic scores. And the data still arrived too late, named too many accounts to act on, or never turned into pipeline. The dashboard was full. The pipeline wasn't.

The reason was the category of data itself. Those tools surface research — someone, somewhere at a company, looked at something. Verified competitor activity is different. It's a real reachout accepted by a named buyer at one of your accounts — from a named senior seller at a competing vendor, observed the day it happened. Not a hint that an account might be interested. Proof that the buying committee is in motion with a specific competitor, right now.

Deal Intelligence delivered that activity daily at 0.95+ confidence. The team built a queue from it — every entry a concrete reason to reach out, tied to something the buyer had actually done.

"We pay for every intent source out there. This one tells us who to call."

In the first quarter, the team sourced 25 new opportunities from competitive activity. ROI turned positive within three months — faster than any other source in the stack. Benchmarked head-to-head, competitive activity ranked #1 for pipeline contribution.

The difference wasn't volume — it was the category of data. Reps reached out knowing something specific about what the buyer was already considering, which made the first message relevant and the follow-up substantive. Harder to ignore than another cold touch.