For RevOps leaders

Forecast on signal your CRM can't see.

Healthy deals slip when a key contact quietly goes to a competitor, and nothing in the CRM ever showed it. Deal Intelligence writes per-contact competitor activity onto your records, a per-stakeholder leading indicator you can score the forecast on.

the forecast blind spot

Your forecast is only as good as the signals in the CRM, and the most important one isn't there. Stage, activity, and engagement all look healthy while a key stakeholder is already in conversations with a competitor. The deal slips, the renewal wobbles, and the first time anyone sees it is the slip itself. The signal that would have predicted it was never captured.

A leading indicator on every record.

Deal Intelligence writes verified competitor activity directly to Account, Contact, and Lead records as custom fields. Salesforce and HubSpot, natively. It becomes a per-stakeholder risk signal your scoring, reports, and reviews can finally use.

Catch the slip before the call A buyer in a "healthy" deal accepts a competitor reachout. It lands on the record the next day, before the deal turns into a surprise in the forecast review.
Score risk per stakeholder Confidence travels with every activity. Build deal-risk and renewal-risk scores on a real leading indicator instead of last-touch recency.
Protect forecasted revenue When multiple buyers engage competitors before a renewal, the committee is evaluating. The CSM reaches the room before the renewal conversation is set.
Trigger-ready in your CRM Because it's a native field, it drives your existing workflows, alerts, and dashboards. No new system of record, no new tool for the team to learn.
CRM-cross tools
/pipeline_at_riskOpen deals getting hit by competitors, joined with your CRM
/renewals_at_riskCustomer accounts engaging competitors before renewal
/churn_riskCustomers in active competitor conversations

See the CRM sync →

Questions, answered.

What does Deal Intelligence do for RevOps?
Deal Intelligence writes verified, per-contact competitor activity directly to your CRM records, giving RevOps a per-stakeholder leading indicator of forecast risk that the CRM cannot generate on its own.
How does Deal Intelligence integrate with our CRM?
Activities write to Account, Contact, and Lead records as custom fields. Salesforce and HubSpot are supported natively, and any other CRM via webhook to an HTTPS endpoint. Your CRM keeps its source-of-truth role and the activities become trigger-ready fields for routing and scoring.
How is verified competitor activity a forecast signal?
When a named buyer in an open deal engages a competitor, the risk on that deal has changed before the forecast category does. Deal Intelligence surfaces it as a per-contact event at 0.95 or higher confidence, so forecast risk rests on a confirmed leading indicator instead of rep sentiment.
How does Deal Intelligence handle routing?
Every activity is tagged with its scenario, new business, open opportunity, closed-lost revival, or churn risk, and routed to the owning rep or CSM by territory, segment, or owner, so the right person acts without manual triage.
Is Deal Intelligence data reliable enough to operationalize?
Identity, role, and company are verified on both sides before an activity publishes, and nothing fires below 0.95 confidence. Confidence and verification metadata travel with every record, so RevOps can set thresholds and trust the field inside automations.

Put the missing signal in the forecast.

Verified competitor activity in your accounts shows you which deals have gone competitive and which evaluations you aren't in yet.

Start a 30-day pilot with an ROI guarantee.