Account research
Verified competitor activity names both sides of one confirmed event
Intent data predicts. Verified competitor activity is evidence.
Verified competitor activity is a named buyer at one of your accounts who accepted a reachout from a named executive at a direct competitor, confirmed on both sides at 0.95 or higher confidence and refreshed daily. It is a record of one event, not a score and not a forecast. Each side is checked first: the buyer's identity, role, and company, and the competitor named.
The term gets used loosely across the web. Competitor-monitoring tools call public-web movement competitor activity. Data vendors call human-checked contact records verified. This page uses the strict meaning that joins both words: a single confirmed event at one of your accounts, with both people named. See competitor activity in your accounts for the full picture.
Verified competitor activity is one confirmed event with both sides named
Verified competitor activity is a named buyer at one of your accounts who accepted a reachout from a named executive at a direct competitor. Both identities are confirmed at 0.95 or higher confidence, and the record is refreshed daily. It is evidence of one event, not a probability and not a trend line.
The distinction matters because most signals a seller is handed are inferred. They suggest an account might be in market. Verified competitor activity does not suggest. It reports a thing that happened, with a person on each side.
Intent data predicts that an account might be looking. Verified competitor activity confirms that a named buyer accepted a reachout from a named competitor.
The rest of this page draws the boundary precisely: what counts, how the confirmation works, and how it differs from intent data and from competitor-monitoring tools. Read it alongside competitor activity in your accounts.
Verified competitor activity counts only when both identities are confirmed
The definition is strict on purpose. An event counts as verified competitor activity only when both people are named and confirmed, the activity is observed at one of your accounts, and the record carries a confidence of 0.95 or higher. Anything that cannot name both sides is not verified competitor activity.
- Counts. A named buyer accepted a reachout from a named competitor seller. Both identities are confirmed. Confidence is 0.95 or higher. The event is observed at a named account and tagged with a scenario.
- Does not count. A comparison-page visit. An anonymous keyword spike. An intent score over a threshold. A guess about who is in market. Any signal that cannot name both sides.
| Requirement | Verified competitor activity | Inferred signal |
|---|
| Buyer named | Yes, identity confirmed | No, anonymous |
| Competitor named | Yes | Inferred or absent |
| Resolution | One person-level event | Account-level or topic-level |
| Confidence | 0.95 or higher | A score across a range |
| Scenario tag | Yes | No |
If a record cannot name the buyer and the competitor, it is not verified competitor activity, whatever else it is. The exclusion list is the point.
Verification confirms identity, role, and company before an activity publishes
Verification happens before an activity publishes, not after. On the buyer side and the competitor side, identity, role, and company are checked against authoritative sources. If the pair cannot be confirmed at 0.95 or higher, the activity does not publish.
- The buyer side. The contact's identity, current role, and company are confirmed, so the record names a real person at a real account, not a session.
- The competitor side. The executive who made the reachout is named and confirmed at a direct competitor, not inferred from a topic or a domain.
- The confidence bar. Both sides must clear 0.95. Below that, nothing publishes, so what you read is what cleared the bar.
- The metadata. Confidence and verification details travel with every record, refreshed daily, so the evidence stays current and auditable.
Deal Intelligence reports verified competitor activity at 0.95 or higher confidence, refreshed daily. The bar is the product. A record that cannot meet it never reaches you.
Intent data infers interest while verified competitor activity reports an event
Intent data and verified competitor activity answer different questions. Intent data estimates the probability that an account is researching a topic. Verified competitor activity reports a single confirmed event with a named buyer and a named competitor. One is a forecast. The other is a fact.
| Dimension | Intent data | Verified competitor activity |
|---|
| Nature | Probabilistic, modeled | A single confirmed event |
| Identity | Anonymous, aggregated | Named buyer |
| Competitor | Inferred or absent | Named competitor |
| Resolution | Account-level | Person-level |
| Output | A probability an account might be looking | Evidence one event happened |
Intent data says an account might be in market. Verified competitor activity says a named buyer accepted a reachout from a named competitor.
The difference is kind, not degree. A topic surge cannot name the buyer. A confirmed reachout can. For the full breakdown see intent data vs competitor activity.
Competitor monitoring tools watch the public web while verified competitor activity watches your accounts
Competitor-monitoring and competitive-intelligence tools track a competitor's public movement: pricing-page changes, product launches, hiring, press, social posts, and review-site mentions. That is the competitor's behavior in the market, and it is useful for positioning and battlecards.
Verified competitor activity is different in subject and scope. It is a specific buyer at one of your accounts who engaged a specific competitor. One view watches the competitor. The other watches your buyers.
| Dimension | Competitor monitoring tools | Verified competitor activity |
|---|
| Subject | The competitor | Your buyer at your account |
| Source | Public web | A confirmed reachout event |
| Question answered | What is the competitor doing in the market | Which of my accounts is in play with a competitor |
| Resolution | Company and market level | One named person-level event |
Both are useful and they answer different questions. Tools such as Klue, Visualping, and Crunchbase report on the competitor. Verified competitor activity reports on your buyers.
Verified competitor activity appears at about 3 percent of monitored accounts and maps to a scenario
Across Deal Intelligence customers, about 3 percent of monitored accounts show competitor activity in a given month. It is rare and high-signal, not a wide net of maybes. Because it is rare, every record is worth a specific play rather than a queue to triage.
Each activity carries a scenario tag that decides the play, mapping the event to the state of the deal.
- new_business. A deal forming at an account with no open opportunity. Reach the named buyer before the evaluation hardens.
- open_opportunity. Competitor activity inside a deal already in play. The forecast just changed.
- closed_lost_revival. A past loss showing fresh competitor activity, a reason to reopen. See competitor activity in your accounts.
- churn_risk. Activity at a renewal account, a forecast and RevOps concern for the team owning the number.
The same records reach Claude through a read-only MCP server with tools like competitive_activity and buyer_activity, so a rep can ask which accounts are in play. See Claude MCP server.
Questions, answered.
What is verified competitor activity?
Verified competitor activity is a named buyer at one of your accounts who accepted a reachout from a named executive at a direct competitor, confirmed on both sides at 0.95 or higher confidence and refreshed daily. It is evidence of one event, not a score and not a forecast. The buyer's identity, role, and company are checked, and the competitor is named, before the activity publishes.
What does verified mean in verified competitor activity?
Verified means both identities were confirmed against authoritative sources before the activity published. On the buyer side and the competitor side, identity, role, and company are checked, and the pair must clear 0.95 or higher confidence. If it cannot be confirmed, the activity does not publish, so verified refers to the event itself, not to a contact record or a public-web mention.
What counts as a verified competitor activity event?
An event counts when a named buyer accepted a reachout from a named competitor seller, both identities are confirmed, confidence is 0.95 or higher, the activity is observed at a named account, and the record carries a scenario tag. All of those conditions must hold. An event missing any one of them is not verified competitor activity.
What does not count as verified competitor activity?
A comparison-page visit, an anonymous keyword spike, an intent score over a threshold, a guess about who is in market, and any signal that cannot name both sides do not count. These are account-level or topic-level signals that suggest possible interest. Verified competitor activity names the buyer and the competitor, so anything anonymous fails the definition.
How is verified competitor activity confirmed on both sides?
Both sides are checked before the activity publishes. On the buyer side, identity, role, and company are confirmed so the record names a real person at a real account. On the competitor side, the executive who made the reachout is named and confirmed at a direct competitor. If the pair cannot be confirmed at 0.95 or higher, the activity does not publish.
What does 0.95 confidence mean for verified competitor activity?
0.95 confidence is the minimum bar both identities must clear before a verified competitor activity record publishes. It applies to the buyer and the competitor, and confidence and verification metadata travel with every record. Anything below 0.95 never reaches you, so what you read is what cleared the bar. Deal Intelligence reports verified competitor activity at 0.95 or higher confidence, refreshed daily.
How is verified competitor activity different from intent data?
Intent data is probabilistic, anonymous, and account-level, and it estimates that an account might be researching a topic. Verified competitor activity is a single confirmed event, person-level, naming both the buyer and the competitor, with no probability attached. Intent data infers interest. Verified competitor activity reports an event. One is a forecast, the other is evidence.
How is verified competitor activity different from buying signals?
Buying signals is a broad term that covers anonymous and probabilistic indicators such as page visits, content downloads, and topic surges, used to estimate that an account might be in market. Verified competitor activity is a narrow, confirmed event that names the buyer and the competitor at 0.95 or higher confidence. It is one specific kind of evidence, not a stack of inferred signals.
How is verified competitor activity different from competitor monitoring or CI tools?
Competitor monitoring and competitive-intelligence tools track a competitor's public movement, such as pricing changes, product launches, hiring, press, social, and review-site mentions. That is the competitor's behavior in the market. Verified competitor activity is a specific buyer at one of your accounts who engaged a specific competitor. One watches the competitor, the other watches your buyers. Both are useful and answer different questions.
Is a closed-lost competitor note the same as verified competitor activity?
No. A closed-lost competitor note is a field a rep filled in after a deal ended, recording which competitor was named at the time. Verified competitor activity is a live, confirmed event naming a buyer and a competitor at 0.95 or higher confidence, refreshed daily. The note is a historical reason on a CRM record. Verified competitor activity is current evidence that a specific person is in motion now.
How often does verified competitor activity show up across monitored accounts?
Across Deal Intelligence customers, about 3 percent of monitored accounts show competitor activity in a given month. It is rare and high-signal, not noise. That keeps the working list small and specific, so each record is worth a specific play rather than a queue to triage.
How often is verified competitor activity refreshed?
Verified competitor activity is refreshed daily. Confidence and verification metadata travel with every record, so a buyer in an active evaluation surfaces while the window is open. Daily refresh keeps the evidence current rather than letting it age into a stale snapshot.