← All templates Competitor evaluations · new pipeline from their prospects

Reach the buyer your competitor just did.

A named competitor is talking to a buyer at an account not in your pipeline. This Always-on play turns that activity into an on-message email: surfaced, drafted and routed the same day.

Start a 30-day pilot with an ROI guarantee.

Where it fits

From a competitor's move to a sent email.

Deal Intelligence is the source. Clay is where the row becomes an action.

Deal Intelligence
The data
A buyer at one of your accounts is talking to a named competitor. Verified, refreshed daily.
→
Clay table
The row
One enriched, qualified row per activity, in 30 columns.
→
In Clay
The play
Surface · find email · write · route · launch.
→
Your campaign tool
The send
Out to the buyer, the same day.
Follow one activityTempo is talking to Jordan Reyes (VP RevOps, Northwind) → row scored priority 82 · qualified ✓ → Clay drafts "northwind's forecast stack" → routed to Sam Carroll → sent.
What's in the table

Thirty columns, flat and ready.

Each row is one verified activity: a named buyer at one of your accounts, talking to a named competitor. It’s refreshed daily, flattened into Clay columns, already matched to your CRM and qualified. Set your default sort to priority_score descending and your filter to overall_qualified = true.

DI flagship · /competitive_activity 36 columns 2 sample rows verified
demoTevent_idTevent_typesourced_date#recency_days#confidence#priority_scoremulti_competitorTcompetitorTbuyer_nameTbuyer_titlebuyer_emailTaccount_nameaccount_domainTaccount_statusTaccount_owneroverall_qualifiedTqualified_reasonWork Emailai_emailfxroute
1evt_sample_ANew BusinessJun 6, 202630.9682TempoJordan ReyesVP Revenue Operationsjordan.reyes@northwind.comNorthwind Logisticsnorthwind.comProspectSam CarrollVP-level RevOps at a named prospect; no open opp.jordan.reyes@northwind.comnorthwind's forecast stackOWNER: Sam Carroll
2evt_sample_BNew BusinessJun 8, 202610.9791HelixPriya AnandDirector, Sales Enablement·Vertex Healthvertexhealth.comProspect·Talking to 2+ competitors within the window.p.anand@vertexhealth.comvertex enablement timingREGION: AMER

The table as it looks in Clay: 30 activity columns plus the play columns (Work Email waterfall, AI email, route). Scroll for the rest; real activities replace the sample rows once you connect your key.

The play

Five steps, left to right.

Step 01 · Surface
The activity arrives qualified. The table filters to the rows worth a touch and shows you why each one made the cut. No recomputing a verdict that already exists.
Step 02 · Find the email
When the buyer's work email is missing, a waterfall fills it from the buyer's name and the account domain: Clay's finder, then Prospeo, then Findymail. Swap providers on fork.
Step 03 · Write the note
An AI column in your table drafts a short, peer-level email, subject and body, off the competitor and the buyer's role. It never says how you know they’re in motion, and never names us.
Step 04 · Route
In-CRM accounts go to their owner; everything else routes by region. The send address is whichever email resolved: the buyer's own, or the one the waterfall found.
Step 05 · Launch
A launch column hands the row to your campaign tool: Instantly, Smartlead, Outreach, or an ads audience. It ships disabled. Add your key and the play runs on its own, every day.
Cadence
New activities land daily. Sort by priority, work the top of the list, and the queue stays current without anyone refreshing it.
AI copywriting

The note it writes.

Peer-to-peer, in the register of Resend, Stripe, or Linear: plain, declarative, specific. One low-friction ask. It writes off the buyer's role and the category in motion, and never reveals the activity or the source. A sample, right.

# Sample, drafted for a demo row
To:      Jordan Reyes · VP RevOps, Northwind Logistics
Subject: northwind's forecast stack

Jordan, most RevOps teams your size hit the same
wall when the forecast moves off the AE's gut and
into the system: the pipeline data is clean enough
to report on, not clean enough to trust.

We built the layer that closes that gap without
another migration. Worth fifteen minutes to see if
it maps to how Northwind runs its reviews?

Sample row. Real activities replace it once you connect your key, with the buyer and the account named.

How the data arrives

Two ways into your table.

Via your CRM · recommended
CRM sync writes competitive-activity fields onto your Salesforce or HubSpot records. Clay reads those objects natively, so the data shows up as columns in any table sourced from your CRM. No extra key to manage.
Via webhook · event-driven
Point a Clay table's Webhook source at the per-table URL, add it as a destination in your Deal Intelligence settings, and each new competitive activity posts a row, where the steps above run automatically.

Connect your Deal Intelligence API key to populate real activities. Read the Clay guide →

Turn your competitors’ pipeline into yours.

Runs on your own account list. The guarantee: new pipeline, or a competitor found in one of your open deals.

Start a 30-day pilot with an ROI guarantee.