For growth leaders

Source pipeline from your competitors’ active deals.

Hit your sourced pipeline number with a channel you can rank against every other one. Deal Intelligence finds the buyers your competitors are already working, verified and named.

Thousands of accounts. A few are buying right now.

Your team can work only so many each week. The pipeline comes from knowing which few.

Finite hours.

Every hour on an account that isn’t buying is an hour not spent on one that is.

Scores, not buyers.

An intent score says an account might be interested. It doesn’t name the buyer, or the competitor they’re talking to.

Timing you can’t see.

Too early and the touch is wasted. Too late and a competitor has already framed the evaluation.

An always-on pipeline source, built on verified competitor activity.

See the week a named competitor starts working one of your accounts, down to the buyer. Every morning, your team gets the buyer, the competitor and the account, in the tools it already runs.

  • Competitor evaluations. New pipeline from their prospects, with no open opportunity yet.
  • Competitor customers. New pipeline from their customers, taking new vendor conversations.
  • Closed-lost revivals. Lost pipeline, back in market, and the buyer already knows you.
  • Your list, your competitors. It runs on the accounts you sync from your CRM and the competitors you name. Outbound opens with a named competitor and a date, not an intent score.
See how it works
#competitor-evaluationsSlack · example
BuyerM. EisenbergDir RevOps · Workday
CompetitorTempo
ActivityConfirmedcompetitor activity · Sep 28
PlayCompetitor evaluationsno open opportunity
Owner@K. Brookstagged

Judge it like any other channel.

Rank it against your other sources, model the conversion, check the payback. Each number links to the customer’s story.

Rank in the stack

#1 for pipeline contribution at Vendr, benchmarked against every intent source it pays for

Time to positive ROI

3 months at Vendr, faster than any other source in its stack

Activity to opportunity

4.7% of competitive activities became opportunities at Gainsight
“We pay for every intent source out there. This one tells us who to call.”
Ryan NeuRyan NeuFounder & CEO · Vendr

Measure it in the report you already trust.

Get every activity on your Account, Contact and Lead records as custom fields. Filter opportunities by them and rank Deal Intelligence next to every source you pay for.

  • Always-on. Every morning, new activity is added to the campaigns and ads audiences you choose and routed to the owner. Nobody pulls a list.
  • Salesforce and HubSpot. Native sync. Other CRMs connect by webhook.
  • Clay. Reads the CRM fields with no extra setup, or takes a row per activity through a webhook table.
  • Ask, in Claude. A hosted, read-only MCP server with eleven tools, for any question about an account or a competitor.
  • Webhooks and REST. Signed webhooks within minutes of observation, and 90 days of history over the API.
  • Snowflake. A daily share, on the Custom plan.
Read the CRM sync docs
Account · WorkdaySalesforce · example
CompetitorsTempoHelixdi_competitors__c
LatestTempodi_latest_competitor__c
ActivityCompetitor activitydi_latest_activity_type__c
DateSep 28, 2026di_latest_activity_date__c
Delivers to Read the docs

Every plan includes every delivery surface and unlimited seats. Track two competitors on Basic, up to six on Pro, or your own list on Custom.

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Explore FAQs
We already pay for intent data.
Keep it. Intent shows which accounts might be interested. Deal Intelligence names the buyer who is already talking to a named competitor, verified on both sides. Vendr kept every intent source it pays for and ranked this one first for pipeline contribution.
How do you verify an activity?
Identity, role, and company on both sides are confirmed against authoritative sources before an activity publishes. Every activity is verified and timestamped, with both the buyer and the competitor named.
How do we measure it as a pipeline channel?
Deal Intelligence writes each activity to your Salesforce or HubSpot Account, Contact and Lead records as custom fields, such as di_latest_competitor__c. Filter your opportunity reports by them and compare the pipeline with your other sources.
How much will we see?
One activity is one named buyer and one named competitor, verified. How many you see depends on how active your competitors are at your accounts. The 30-day pilot runs on your own account list, so you see your real volume before you commit.
Our GTM engineer has no time.
If your CRM is connected, Clay already reads the Deal Intelligence fields. No new table, no new key. Webhooks, the REST API and the Claude MCP server are on every plan when the team wants more. See the Clay setup.
How many competitors can we track?
Two on Basic, up to six on Pro, and your own list on Custom. Every plan includes every delivery surface and unlimited seats, and competitor swaps are free within your plan’s limit. See pricing.
Is the data ethically sourced and compliant?
Yes. Every activity is ethically sourced, and your CRM data is never stored. SOC 2, GDPR, and CCPA compliant, with data encrypted in transit and at rest.
How do we start?
A 30-day pilot on your own account list with an ROI guarantee: new pipeline, or a competitor found in one of your open deals. Activities start once your list is ingested, typically within 24 hours, and you can pull the prior 90 days of history.

Turn your competitors’ pipeline into yours.

Runs on your own account list. The guarantee: new pipeline, or a competitor found in one of your open deals.

Start a 30-day pilot with an ROI guarantee.