Customers

Pipeline from competitor activity. In their numbers.

See what growth teams got when they added verified competitor activity as an always-on pipeline source. Measured the way growth teams measure any channel.

Trusted by growth teams selling against named competitors

Judged like any other channel.

Return, conversion and payback across customers. The stories below show how each team got there.

Return on pipeline spend

12×pipeline generated for every dollar spent

SQO conversion

1:20one sales-qualified opportunity for every 20 activities

Payback

2 monthsto pay back a full year’s subscription

The pipeline it became, team by team.

Each team added verified competitor activity to its outbound. Here is what moved, in their words.

SaaS procurement

Competitor activity ranked first in the stack.

Before

Vendr paid for page-visit tracking, G2 activity and firmographic scores. The dashboards were full. The pipeline wasn’t.

After

The team built a queue from verified competitor activity, every entry tied to something a buyer had actually done.

Read the story

Rank in the stack

#1 for pipeline contribution, benchmarked against every other source Vendr pays for

3 monthsto positive ROI

25opportunities in one quarter

“We pay for every intent source out there. This one tells us who to call.”

Ryan NeuFounder & CEO · Vendr

Interactive demo software

80 deals closed from competitor activity.

Before

Pricing-page visits and scattered engagement filled the queue. Most of it never matched a real buying decision.

After

The team cut the queue to buyers already being worked by a competing vendor. Fewer accounts, no new headcount.

Read the story

Competitive win rate

26.7% on the opportunities reps worked from competitive activity

80deals closed

$600Knew ARR

“We’re closing accounts we’d never have thought to chase. Same team, better list.”

Kateri MartinTeam Lead, Enterprise Sales · Navattic

Developer insights

Meetings booked from competitor activity.

Before

Engineering leaders delete cold email by default. Reaching the right people six months early started every conversation from nothing.

After

Athenian worked the accounts already being worked by a competing vendor, first, ahead of accounts that only matched on paper.

Read the story

Booked meeting rate

9.8% on accounts sourced from competitive activity

4×response rate

95%of sourced accounts in active evaluation

“Engineering leaders never reply to cold outreach. We’re not cold anymore.”

Marcelo NovaesCEO & Founder · Athenian

Customer success software

$5.3M in pipeline from competitor activity.

Before

SDRs worked thousands of accounts on calendar-driven cadences. The question was never who to call. It was when.

After

Every account in the priority queue carried verified competitor activity, routed to the rep who owned the territory.

Read the story

Activity to opportunity

4.7% of competitive activities became opportunities

$5.3Mpipeline sourced

95%sales efficiency improvement

“The team loves the data. They are hungry for it.”

Jim MurphyEVP, Global Sales · Gainsight

Your accounts. Your numbers.

Run it on your own account list for 30 days. The guarantee: new pipeline, or a competitor found in one of your open deals.

Day 1

Name your competitors.

Connect Salesforce or HubSpot and list the competitors you meet in deals.

Week 1

See where they’re active.

Every activity is checked on both sides, then lands in your CRM, Clay and Slack each morning, routed to the account owner.

Day 30

Read it in your pipeline report.

Compare it with your other sources, on your own numbers.

30-day pilot with an ROI guarantee. Every plan includes every delivery surface and unlimited seats.

Start a 30-day pilot

By role

Product

Explore FAQs

Will we see results like these?

One activity is one named buyer and one named competitor, verified. How many you see depends on how active your competitors are at your accounts. The 30-day pilot runs on your own account list, so you see your own numbers in 30 days.

What does the ROI guarantee cover?

New pipeline, or a competitor found in one of your open deals, during the 30-day pilot on your own account list.

How do we attribute the pipeline?

Each activity writes to your Account, Contact and Lead records as custom fields. Filter opportunities by them and compare the result with your other sources.

Which teams is it a fit for?

B2B teams that meet the same named competitors in their deals and source pipeline with outbound, Clay or AI SDRs.

Is the data ethically sourced and compliant?

Yes. Every activity is ethically sourced, and your CRM data is never stored. SOC 2, GDPR, and CCPA compliant, with data encrypted in transit and at rest.

How do we start?

A 30-day pilot on your own account list with an ROI guarantee: new pipeline, or a competitor found in one of your open deals. Name your competitors and connect your CRM.

Turn your competitors’ pipeline into yours.

Runs on your own account list. The guarantee: new pipeline, or a competitor found in one of your open deals.

Start a 30-day pilot with an ROI guarantee.