Customers

What happens when the gap closes.

Most competitor activity in your accounts happens where you can't see it — a buyer and a competing seller, one connection at a time. Four teams started seeing it. The pipeline below is theirs, not ours.

Trusted by revenue teams at

Attention
Navattic
Momentum
Vendr
Gainsight
QA Wolf
Source pipeline
Gainsight
$5.3M
Pipeline sourced from competitive activity
The SDR team worked accounts where a buyer was already in contact with a competitor — converting at 4.7% activity-to-opportunity.
Jim Murphy
Jim Murphy
EVP, Global Sales
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Source pipeline
Navattic
$600K
New ARR across 80 deals · 26.7% win rate
A queue cut down to buyers already talking to a competing seller — fewer leads, more of them real, no new headcount.
Kateri Martin
Kateri Martin
Team Lead, Enterprise Sales
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Source pipeline
Vendr
25
Opportunities in one quarter · #1 in the stack
Already owned every intent source worth buying. Competitive activity outperformed all of them and turned ROI-positive in three months.
Ryan Neu
Ryan Neu
Founder & CEO
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Source pipeline
Athenian
9.8%
Booked meeting rate · 4× response lift
Reached engineering leaders the moment a competitor was already in their inbox — 95% of sourced accounts in active evaluation.
Marcelo Novaes
Marcelo Novaes
CEO & Founder
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